Monday, July 15, 2013
This morning I received an email from a internet business I've used many times and it had a product that interested me. Thinking to buy it, I clicked through to check out the price, landed on a product information page, and scrolled down for the information I wanted where I was asked to click further. So, it seemed, there was not only a financial cost for this product, there was a time cost. I clicked out of the site and didn't buy.
I wish these were techniques practiced only by small start-up web companies, but they aren't. Similar techniques are used by two of our most influential internet platform providers.
I came smack up against this hard truth when I started looking into paid advertising for my novels. I began with front pages ads on some book blogs and websites. I have a background in advertising art and by proxy some knowledge of advertising principles so I know that random ads here and there are not particularly effective but I thought the influence of the sites would help. It didn't and the ads didn't generate sales. There had to be another way. Maybe Google.