Finally it’s upload time. Read that copy one more time. Decide you hate it. Rewrite it. Head off for the Indiegogo campaign page. Review other campaigns to make sure yours is good enough. Input your title, change your title. Read the instructions on where to find the dashboard. Fail to find the dashboard. Keep going even though you don’t know what the dashboard does. Start uploading copy. Wonder if you’ll ever find a videographer.
The world of indecision is not comfortable. Feels a whole lot like writing a book. All the pieces have to pull together to make this campaign work. But I’m determined to do it. And as each day gets closer, I get more excited. Am I really doing this? Yes, of course dummy, you really are. Launch date is July 25 and the deadline is getting bigger in the rear view mirror.
Here are a few things I’ve learned:
• I opened the Indiegogo campaign not too long after I began thinking about doing it. I believed them when they said I could start the actual campaign whenever I was ready and I procrastinated a lot. But having the basics set up
• While I was trying to decide, I read everything I could find about successful crowdfunding. I browsed dozens of other Indiegogo campaigns and even went to some of the competitors to see what they offered. I paid special attention to the introduction video and/or graphics to see what appealed to me and what didn’t.
• To me it seemed that perks were the most important element, even though having them is optional. These small gifts create a warm, inviting feeling around the campaigns that offered them. Particularly when they were accompanied by fresh and sassy narrative.
• What is a perk? It’s something that you apparently get for nothing from a company or an event. If you go to a concert and they hand you a glow stick – that’s a perk. It’s just something extra you get when you buy something else. I concluded, in fact, that crowdfunding is all about the perks. And the copy. The stuff I thought worked best was perky, often snarky or self-deprecating, but always fun. It made me want to contribute because I felt the campaigner valued contributors enough to give extra thought to their gifts. It made the campaign go beyond begging.
• I also saw campaigns that didn’t work. The biggest mistake in books, music, and other creative endeavors campaigns was that their books were their only perks. This felt like a new variation of the “buy my book, buy my book,” theme. Although I will certainly give away my designated bestselling book, I will not make it, or any of my other books, the sole item in the perk. Contributors aren’t buying my book, per se, they’re buying a chance to support my career. They’re buying a few minutes at an amusing campaign site. And, hopefully, I’ll lift their hearts.
As already mentioned, I decided to do the campaign to round up new readers as much as to generate funds for advertising. That’s why my campaign goal is only $3894, which scary as it sounds is not a particularly lavish advertising budget. I’m hoping that the activity around the site will push the book up the rungs, increasing royalties, and giving my book the momentum to—with a little help from my friends— become a runaway bestseller.
So this was week two. Next week I hope to have my campaign flag and logo ready to reveal. I invite you to stick with me on my journey and will strive to be successful enough that I inspire you to launch your own campaign, should you choose to do so.
Week #1 Considering Crowdfunding?
Week #2 Getting Started With Indiegogo
Week #3 Pulling it Together
Week #4 Show Me the Money
Week #5 What if No One Comes
Week #6 Launch Week at Last
To Connie Flynn Site