AM I A FOOL?
But there has to be a certain kind of goodwill going on. If you walk up to someone on the street and asked them for ten dollars – well, that is begging. If however, you persuade them to go to your Indigogo campaign page and get the nifty foam finger for a mere ten dollars, while at the same time offering pricier more elaborate perks – well, that isn't begging, it's fundraising. Marketing. Bait and switch. Right? Can't get more twenty-first century than that. So, you might wonder, did I follow my own advice? Do I have perks that will make people want to shop in my particular Indigogo cube, as it were? Did I write a snappy, appealing pitch? Was I entertaining enough? Was I sincere enough?
Truth is, I have no idea.
|400 Club Perk - We give you the finger!|
The campaign will begin with a soft launch on July 25. Two days later, will come the pushy launch. Where I've been advised to blast family and friends and even acquaintances with appeals to visit my Indigogo campaign site and leave some cash to help me reach my goal and also to draw attention to KNOW WHEN TO RUN and send it soaring up the bestseller ranks.
Will they come? Will the book rise? Only when I launch will I begin to have those answers. I still have a few more perks – several, actually – that need more beguiling copy from me. Am I up to the challenge? Only my potential contributors can tell me for sure.
Which is why this audience might just be the ones to ask. If you knew someone who was doing a campaign like this (oh wait, you do) and that person was pushing a romantic suspense entitled KNOW WHEN TO RUN, and had a heroine named Ky who has amnesia and was given a little pink derringer when she awoke from her coma . . . . Well, would you find a replica of that little pink derringer appealing, especially if it came with some swag and a copy of the book?
Or how about having my next book dedicated to you. What if a character was named after you? What if you collaborated with me on writing a short story and got full credit? Are these perks interesting to somebody browsing a crowdfunding campaign?
Feedback so Appreciated
Week #1 Considering Crowdfunding?
Week #2 Getting Started With Indiegogo
Week #3 Pulling it Together
Week #4 Show Me the Money
Week #5 What if No One Comes
Week #6 Launch Week at Last
To Connie Flynn Site